In this article, we tell you about our favorite brands which have based their model on that of upcycling. What do we love? Their assumed brand image. Whether sexy, funny, offbeat or fashionable, these young shoots have nothing to envy of the behemoths of the sector! We just want to say BRAVO.
Come on, we'll let you have your fun
1 / Hello Beauty
Salut Beauté is a French ethical and responsible fashion brand, created in 2016 by two friends, Solène and Laura.
The brand offers a range of clothing and accessories made from sustainable materials, such as organic cotton and linen. Salut Beauté focuses on local production, working with French and European suppliers to reduce its carbon footprint. The brand is known for its simple and elegant designs, which are easily wearable in everyday life. Salut Beauté is a brand committed to ethical fashion and sustainability, encouraging customers to buy quality clothing rather than focusing on fast fashion.
2/UMLAUT
Umlaut is a French ready-to-wear brand created in 2015, which focuses on sustainability and transparency.
The brand uses sustainable and ethical materials, such as organic cotton, Tencel and linen to make its clothing. It also works with local suppliers in Europe to reduce its carbon footprint and ensure fair working conditions for workers. Umlaut offers simple, minimalist collections, with a focus on quality and sustainability rather than fleeting fashion trends. The brand is transparent about its production practices and regularly shares information on its environmental and social impact. Umlaut is a ready-to-wear brand committed to ethical and sustainable fashion, offering an ethical and responsible alternative to fast fashion.
3 / Placemat
Napperon is a French upcycling brand that offers a range of underwear and accessories made from recovered textiles, such as vintage placemats and tablecloths.
The brand transforms these end-of-life materials into new products, using upcycling techniques to create unique and original clothing. The pieces in the Napperon collection are all handmade in France, using sustainable production methods and ethical practices. The brand is known for its creative and eco-friendly approach, reducing waste and extending the life of existing textiles. Napperon is a fashion brand committed to upcycling and sustainability, offering unique, eco-friendly underwear and accessories for people who care about the environment and responsible fashion.
4 / Marcia 
Wear Marcia is a French ready-to-wear brand created in 2020, which focuses on elegance, quality and sustainability.
The brand offers women's clothing made from natural and sustainable materials, such as organic cotton, linen and merino wool. The brand's designs are timeless and simple, with a focus on quality and sustainability rather than fleeting fashion trends.
Wear Marcia works with local suppliers in France and Italy to ensure fair working conditions and responsible production. The brand is transparent about its production practices and regularly shares information on its environmental and social impact. Wear Marcia is a ready-to-wear brand that prioritizes quality and sustainability, offering an ethical and responsible alternative to fast fashion.
5/ Marli Workshop 
Ethical and responsible, we are fans of these shopping bags and accessories, made from exceptional fabrics. Made in France by people with disabilities, Atelier Marli offers trendy pieces, colorful fabrics and a holiday vibe.
In short , these brands have chosen upcycling to reduce the environmental impact of fashion but they have not given up on creating a fashion brand image. They make us want to save the planet while sporting the most stylish look on the market!
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